Baker, Michael John. <br/><br/>
Product strategy and management / Michael Baker and Susan Hart. 

 - 2nd ed. 
 -  Harlow, England ; New York : FT Prentice Hall, 2007. 
 - xviii, 541 p. : ill. ; 25 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management.      New products --Management --Case studies.