Parente, Donald. <br/><br/>
Advertising campaign strategy : a guide to marketing communication plans / Donald E. Parente. 

 -  Mason, Ohio : Thomson/South-Western, c2006. 
 - xxvi, 400 p. : ill. ; 24 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising campaigns.    Communication in marketing.