Hoyer, Wayne D. <br/><br/>
Consumer behavior / Wayne D. Hoyer, Deborah J. McInnis. 

 - 5th ed. 
 -  Australia ; Mason, OH : South-Western Cengage Learning, c2010. 
 - xxiv, 493, [151] p. : ill. ; 26 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.