Pride, William M. <br/><br/>
Marketing /  
William M. Pride, O. C. Ferrell. 
 - 15th ed. 
 - Mason, OH :  South-Western Cengage Learning,   c2010. 
 - xxxi, 605 p. :  ill. ;  28 cm. 
<br/><br/><label>ISBN: </label>9780324834260(pbk. : International ed.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 PRI