Ferrell, O. C. <br/><br/>
Marketing strategy /  
O.C. Ferrell, Michael D. Hartline. 
 - 4th ed. 
 - Mason, OH :   South-Western Cengage Learning,   c2008. 
 - xxii, 717 p. :   ill. ;   26 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --Management.     <br/>Marketing --Management --Case studies.