Blythe, Jim. <br/><br/>
Principles & practice of marketing /  
Jim Blythe. 
 - London :  Thomson,   c2006. 
 - xviii, 744 p. :  col. ill. ;   28 cm. 
<br/><br/><label>ISBN: </label>9781844801206 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8   / BLY