Siegel, Carolyn F. <br/><br/>
Internet marketing : foundations & applications / Carolyn Siegel. 

 - 2nd ed. 
 -  Boston, MA : Houghton Mifflin Co., c2006. 
 - xviii, 386, [38] p. : ill. ; 24 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.     Internet advertising.