Pelsmacker,Patrick De. <br/><br/>
Marketing communications :   a European perspective / 
Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh. 
 - 4th ed. 
 - Harlow :  FT Prentice Hall,   c2010. 
 - xxiii, 660 p. :  ill. (some col.) ;   26 cm. 
<br/><br/><label>ISBN: </label>9780273721383  (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing--Europe.     <br/> Advertising.
<br/><br/><label>Dewey Class. No.: </label>658.802   / PEL