Jobber, David <br/><br/>
Principles and practice of marketing / David Jobber. 

 - 6th ed. 
 -  London : McGraw-Hill, 2010. 
 - xxx, 946 p. : ill. (chiefly col.) ; 27 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.      Marketing--Europe--Case studies