Kotabe, Masaaki. <br/><br/>
Global marketing management /  
Masaaki Kotabe, Kristiaan Helsen. 
 - Hoboken, NJ :   Wiley,   c2011 
 - xxiii, 717 p. ill.;   28 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing --Management.   <br/>International business enterprises --Management.