Taylor, David <br/><br/>
The brand gym : a practical workout for boosting brand and business / David Taylor and David Nichols. 

 - 2nd ed. 
 -  Hoboken : Wiley, 2010. 
 - xiv, 239 p. ill.; 24 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products.     Product management.