Ackert, Lucy F. Behavioral finance : psychology, decision-making, and markets / Lucy F. Ackert, Richard Deaves. - Mason, OH : South-Western Cengage Learning, c2010. - xxxii, 392 p. : ill. ; 25 cm. ISBN: 9780538752862 (pbk. : International ed.) Subjects--Topical Terms: Investments --Psychological aspects. Investments --Decision making. Dewey Class. No.: 332.6019 / ACK