Ackert, Lucy F.

Behavioral finance : psychology, decision-making, and markets / Lucy F. Ackert, Richard Deaves. - Mason, OH : South-Western Cengage Learning, c2010. - xxxii, 392 p. : ill. ; 25 cm.

9780538752862 (pbk. : International ed.)


Investments --Psychological aspects.
Investments --Decision making.

332.6019 / ACK