Percy, Larry. <br/><br/>
Strategic advertising management / Larry Percy, Richard Elliott. 

 - 3rd ed. 
 -  Oxford ; New York : Oxford University Press, 2009. 
 - xviii, 424 p. : ill. (some col.) ; 25 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales promotion.     Advertising --Management.     Strategic planning.    Communication in marketing.