Iacobucci, Dawn. <br/><br/>
MM / Dawn lacobucci. 

 - 2009 ed., student ed. 
 -  Mason, OH : South-Western Cengage Learning, c2010. 
 - xiv, 237 p. : col. ill. ; 28 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.