TY  - BOOK
AU  - Burns, Alvin C.
AU  - Bush, Ronald F.
TI  - Marketing research / 
SN  - 9780137135998
U1  - 658.83  
PY  - 2010///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall, 
KW  - Marketing research
ER  -