Burns, Alvin C. <br/><br/>
Marketing research /  
Alvin C. Burns, Ronald F. Bush. 
 - 6th ed., Global ed. 
 - Upper Saddle River, N.J. :  Prentice Hall,   c2010. 
 - 695 p. :   ill., ports. ;   26 cm. 
<br/><br/><label>ISBN: </label>9780137135998 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.83   / BUR