Shoemaker, Stowe <br/><br/>
Marketing essentials in hospitality and tourism : foundations and practices / Stowe Shoemaker, Margaret Shaw. 

 -  Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008. 
 - xxv, 611 p. : col. ill., col. maps ; 28 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry --Marketing.     Tourism --Marketing.