Hollensen, Svend. <br/><br/>
Global marketing :   a decision-oriented approach /  
Svend Hollensen. 
 - 5th ed. 
 - Harlow, England ; New York :   Financial Times Prentice Hall,   c2010. 
 - xliii, 756 p. :  ill. ;   25 cm. 
<br/><br/><label>ISBN: </label>9780273726227 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.  <br/>   Export marketing--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.84  / HOL