Scott, David Meerman. <br/><br/>
The new rules of marketing and PR : how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly / David Meerman Scott. 

 - 2nd ed. 
 -  Hoboken, N.J. : John Wiley & Sons, c2010. 
 - xxx, 289 p. ; 23 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.     Public relations.