Rosenbloom, Bert Marketing channels : a management view / Bert Rosenbloom. - 7th ed. - Mason, Ohio : Thomson/South-Western, c2004. - xx, 649 p. : ill. ; 26 cm. ISBN: 9780324186932 Subjects--Topical Terms: Marketing channels. Marketing channels --Management. Dewey Class. No.: 658.87 / ROS