Fisk, Raymond P. <br/><br/>
Interactive services marketing / Raymond P. Fisk, Stephen J. Grove, Joby John. 

 - 3rd ed. 
 -  Boston : Houghton Mifflin, c2008. 
 - xxiv, 276 p. : ill. ; 26 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries --Marketing.     Service industries --Management.