TY  - BOOK
AU  - Clow, Kenneth E.
AU  - Baack,Donald.
TI  - Integrated advertising, promotion, and marketing communications
SN  - 9780138157371
U1  - 659.1  
PY  - 2010///
CY  - Upper Saddle River, NJ
PB  - Pearson Education , 
KW  - Communication in marketing.
KW  -  Advertising
ER  -