Clow, Kenneth E. <br/><br/>
Integrated advertising, promotion, and marketing communications / 
Kenneth E. Clow, Donald Baack. 
 - 4th ed., Global ed. 
 - Upper Saddle River, NJ :  Pearson Education ,   c2010 
 - 478p. :   ill. ;   28 cm. 
<br/><br/><label>ISBN: </label>9780138157371 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.    <br/> Advertising.
<br/><br/><label>Dewey Class. No.: </label>659.1   / CLO