TY  - BOOK
AU  - Malhotra, Naresh K.
TI  - Marketing research : : an applied orientation 
SN  - 9780136094234 (pbk.)
U1  - 658.83 
PY  - 2011///
CY  - Upper Saddle River, NJ
PB  - Pearson Education, 
KW  - Marketing research.
KW  - Marketing research
KW  - Methodology
ER  -