Malhotra, Naresh K. <br/><br/>
Marketing research :   an applied orientation / 
Naresh K. Malhotra. 
 - 6th ed., Global ed. 
 - Upper Saddle River, NJ :  Pearson Education,   c2011 
 - 929 p. :  ill. ;   28 cm. 
<br/><br/><label>ISBN: </label>9780136094234 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.      <br/>Marketing research --Methodology.
<br/><br/><label>Dewey Class. No.: </label>658.83  / MAL