Moutinho, Luiz <br/><br/>
Strategic marketing management : a business process approach / Luiz Moutinho, Geoff Southern 

 -  Hampshire, U.K. : Cengage Learning EMEA, 2010. 
 - xxii, 490 p. ; 26 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.     Strategic planning.