Blackwell , Roger D. Consumer behavior / Roger D. Blackwell, Paul W. Miniard, James F. Engel - 10th ed. - Mason : Thomson South-Western, c2006 - xlii , 790p : ill ; 29 cm. ISBN: 9780324378320 Subjects--Topical Terms: Consumer behavior. Marketing research. Dewey Class. No.: 658.8342 / BLA