Fletcher, Alan D. <br/><br/>
Fundamentals of advertising researcher / Alan DFletcher and Thomas ABowers .- 3rd ed. 

 - 3rd ed. 
 - Wadsworth Publishing Company, 1988 
 - xiii, 322 p:  ill;  24cm 
<br/><br/><label>ISBN: </label>0534084540 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising --Research
<br/><br/><label>Dewey Class. No.: </label>659.1072 FLE