Guiltinan, Joseph P. <br/><br/>
Readings in marketing strategies and programs / Joseph PGuiltinan and Gordon WPaul 

 - Mcgraw Hill Book Company, 1982 
 - ix, 591 p:  ill;  23cm 
<br/><br/><label>ISBN: </label>007048922x 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management - addresses, essays, lectures  Marketing - addresses, essays, lectures
<br/><br/><label>Dewey Class. No.: </label>658.8 GUI