Masterson, Rosalind <br/><br/>
Marketing : an introduction / Rosalind Masterson, David Pickton 

 - London : McGraw-Hill, 2004 
 - xix, 444 p: ill; 26 cm. 
<br/><br/><label>ISBN: </label>0077098765 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 MAS