Smith, P. R.  <br/><br/>
Marketing communications : an integrated approach / P R Smith & Jonathan Taylor. 

 - 4th ed. 
 -  London ; Sterling, VA : Kogan Page, 2004. 
 - xvi, 696 p. : ill. ; 25 cm. 
<br/><br/><label>ISBN: </label>9780749442651 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.
<br/><br/><label>Dewey Class. No.: </label>658.802 SMI