Varey, Richard J <br/><br/>
Marketing communication : principles and practice / Richard J. Varey. 

 -  London ; New York : Routledge, 2002. 
 - xxv, 389 p. : ill. ; 26 cm. 
<br/><br/><label>ISBN: </label>9780415230407 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.
<br/><br/><label>Dewey Class. No.: </label>658.802  VAR