TY  - BOOK
AU  - Fill, Chris.
TI  - Marketing communications : interactivity, communities, and content / Chris Fill
SN  - 9780273717225
U1  - 658.802 FIL 
PB  - Harlow, England ; New York : Prentice Hall/ Financial Times, 2009.
KW  - Communication in marketing.  Marketing channels.  Sales promotion.
ER  -