Fill, Chris. <br/><br/>
Marketing communications : interactivity, communities, and content / Chris Fill. 

 - 5th ed. 
 -  Harlow, England ; New York : Prentice Hall/ Financial Times, 2009. 
 - xxxvii, 958 p. : ill. (chiefly col.), col. ports. ; 27 cm. 
<br/><br/><label>ISBN: </label>9780273717225 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.  Marketing channels.  Sales promotion. 
<br/><br/><label>Dewey Class. No.: </label>658.802 FIL