Marketing for hospitality and tourism / Philip Kotler, John T Bowen, James C Makens - 4thed 

 - UpperSaddleRiver,Nj:PearsonPrenticeHall,C2006 
 - xxiv,932p:colill;26cm 
<br/><br/><label>ISBN: </label>9.78013201773201E22 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hotel,taverns,etc-marketing2Motels-marketing
<br/><br/><label>Dewey Class. No.: </label>647940988KOT