TY  - BOOK
AU  - Guiltinan, Joseph P.
TI  - Marketing management : strategies and programs / Joseph P Guiltinan, Gordon W Paul
SN  - 0071133224
U1  - 658.8 GUI 
PY  - 1994///
CY  - New York,N.Y.
PB  -  McGraw-Hill
KW  - Marketing--Management
ER  -