Guiltinan, Joseph P. <br/><br/>
Marketing management : strategies and programs / Joseph P Guiltinan, Gordon W Paul 

 - 5th ed. 
 - New York,N.Y. :   McGraw-Hill,  c1994 
 - xvi, 480 p.;   col. ill.;   24 cm. 
<br/><br/><label>ISBN: </label>0071133224 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.8 GUI