TY  - BOOK
AU  - Burns, Alvin C.
TI  - Marketing research / Alvin CBurns, Ronald FBush.- 5th ed
SN  - 0132383217
U1  - 658.83 BUR 
CY  - Upper Saddle River, NJ : Pearson/Prentice Hall, 2006.
KW  - SPSS for Windows Marketing research
ER  -