00471nam a2200145Ia 45000010006000000050017000060080041000230200015000640820015000791000020000942450062001142600058001763000051002346500040002851597020261006004727.0120911s9999    xx            000 0 und d  a0132383217  a658.83 BUR  aBurns, Alvin C.  aMarketing research / Alvin CBurns, Ronald FBush.- 5th ed.  aUpper Saddle River, NJ : Pearson/Prentice Hall, 2006.  axxx, 663 p: ill; 26 cm.+ 1 CD-ROM (4 3/4 in.).  aSPSS for Windows Marketing research