Burns, Alvin C. <br/><br/>
Marketing research / Alvin CBurns, Ronald FBush.- 5th ed. 

 - Upper Saddle River, NJ : Pearson/Prentice Hall, 2006. 
 - xxx, 663 p: ill; 26 cm.+ 1 CD-ROM (4 3/4 in.). 
<br/><br/><label>ISBN: </label>0132383217 
<br/><br/><label>Subjects--Topical Terms: </label><br/>SPSS for Windows Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83 BUR