Vivian, John <br/><br/>
The media of mass communication / John Vivian. 

 - 5th ed. 
 - Boston : Allyn and Bacon, c2002. 
 - xvii, 524 p: col.ill; 26 cm. 
<br/><br/><label>ISBN: </label>0205300421 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.
<br/><br/><label>Dewey Class. No.: </label>302.23 VIV