Kotler, Philip. <br/><br/>
Marketing management /  
Philip Kotler, Kevin Keller. 
 - 12th ed. 
 - Upper Saddle River, NJ :  Pearson PrenticeHall ,   c2006 
 - xxxix , 733 [45] p :  col, ill ;  28cm 
<br/><br/><label>ISBN: </label>9780131968530 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT