Nylen, David W. <br/><br/>
Advertising planning,implementation,and control -4e 

 - 4th ed. 
 - South-Western 
<br/><br/><label>ISBN: </label>0538809183 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.111 NYL