Cateora, Philip R. <br/><br/>
International marketing / Philip R. Cateora,Mary C. Gilly, John L. Graham. 

 - 14th ed. 
 -  Boston, Mass. : McGraw-Hill, c2009. 
 - xxxi, 711p. : col. ill., col. maps ; 29 cm. 
<br/><br/><label>ISBN: </label>9780071288385 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.   International business enterprises.  
<br/><br/><label>Dewey Class. No.: </label>658.84 CAT