Khan,KaleemMohammed <br/><br/>
The encyclopaedic dictionary of marketing / Kaleem Mohammed Khan, Mohammed Naved Khan 

 - PetalingJaya,Selangor:Unipress,2006 
 - 352p:ill;25cm 
<br/><br/><label>ISBN: </label>9833733735 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Dictionaries
<br/><br/><label>Dewey Class. No.: </label>38103KHA