Schiffman, Leon G. <br/><br/>
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. 

 - 6th ed. 
 -  Upper Saddle River, N.J. : Prentice Hall, c1997. 
 - xv, 672 p. : ill. (some col.) ; 26 cm. 
<br/><br/><label>ISBN: </label>0133729885 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.
<br/><br/><label>Dewey Class. No.: </label>658.8342 SCH