McCabe, Scott  <br/><br/>
Marketing communications in tourism and hospitality : concepts, strategies and cases / Scott McCabe.  

 -  Amsterdam ; Boston : Butterworth-Heinemann, 2009.  
 - xx, 300 p. : ill. ; 25 cm.  
<br/><br/><label>ISBN: </label>9780750682770 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Marketing.   Tourism--Marketing.   Communication in marketing.   Hospitality industry--Marketing--Case studies   Tourism--Marketing--Computer network resources   Communication in marketing--Case studies 
<br/><br/><label>Dewey Class. No.: </label>910.688 MAC