Belch, George E <br/><br/>
Advertising and promotion : an integrated marketing communications perspective / George E Belch & Michael ABelch .- 6th ed. 

 - pcm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising   Sales promotion  Communication in marketing
<br/><br/><label>Dewey Class. No.: </label>659.1 BEL