TY  - BOOK
AU  - Kotler, Philip.
AU  - Armstrong, Gary.
TI  - Principles of marketing  / 
SN  - 0131968793
U1  - 658.8  
PY  - 2005///
CY  - Upper Saddle River, NJ : 
PB  - Pearson Prentice Hall, 
KW  - Marketing
ER  -