Kotler, Philip. <br/><br/>
Principles of marketing  /  
Philip Kotler and Gary Armstrong . 
 - 11th ed. 
 - Upper Saddle River, NJ :   Pearson Prentice Hall,   c2005. 
 - xx, 651, [94] p.:   col.ill.;   29 cm. 
<br/><br/><label>ISBN: </label>0131968793 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8   / KOT 2006